Tuesday January 6, 2004
Mini Beats

I'm looking forward to seeing the new mini iPod taken apart. I was trying to watch the keynote today but the video feed was spotty and I only caught every fifth word and every 100th video frame. It sounded like the price point was $149, which sounded too good to be true...and was.

To make it smaller they must be using something besides the Toshiba drives. The Toshiba drives used in the iPod are 2.125 inches wide while the mini-iPod purports to be two inches wide.

A 4gig pcmcia hard drive still runs a couple hundred bucks for you and me. Even in volume that's got to be the key BOM (bill of materials) killer. That, the display and the lithium battery.

I'm surprised someone, like Columbia House or even Apple, hasn't taken a page from the cell phone playbook and created a music club. Subscribe for a year and get a free MP3 player.

What kind of music goes on a mini-iPod? The Mini Beats! (not to be confused with mini rock)

Mini-Beats